The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Cinemark Experience App
Agency: Joe Public / Johannesburg
Client: I Vote SA Category: Experiential Advertising / Events & Competitions
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Experiential Advertising / Events & Competitions
Amazing Street Hack
Agency: BETC / Paris
Client: Ubisoft Category: Experiential Advertising / Events & Competitions
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications Category: Experiential Advertising / Events & Competitions
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Experiential Advertising / Events & Competitions
Ursula`s Surprise
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Experiential Advertising / Events & Competitions
Knitting Machine
Agency: R/GA Buenos Aires / Buenos Aires
Client: Nike Category: Experiential Advertising / Events & Competitions
Predator Instinct: The Game
Agency: TBWA\\LONDON / London
Client: adidas Category: Experiential Advertising / Events & Competitions
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA Category: Experiential Advertising / Events & Competitions
Make Think Did
Agency: The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia
Client: Absa Category: Experiential Advertising / Events & Competitions
#15SecondPremiere
Agency: Wieden+Kennedy New York / new york
Client: Heineken Category: Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Silver Pencil
Agency:
Joe Public / Johannesburg
Client:
I Vote SA
Title:
Cinemark Experience App
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150563A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150131A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151111A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151171A
Award:
2015 Cross-Platform Merit Award
Agency:
BETC / Paris
Client:
Ubisoft
Title:
Amazing Street Hack
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150199A
Award:
2015 Cross-Platform Merit Award
Agency:
FP7 / Dubai
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150433A
Award:
2015 Cross-Platform Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150556A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Ursula`s Surprise
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150891A
Award:
2015 Cross-Platform Merit Award
Agency:
R/GA Buenos Aires / Buenos Aires
Client:
Nike
Title:
Knitting Machine
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150968A
Award:
2015 Cross-Platform Merit Award
Agency:
TBWA\\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151083A
Award:
2015 Cross-Platform Merit Award
Agency:
The Branching / Richmond
Client:
RVA
Title:
Foo Fighters RVA
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151100A
Award:
2015 Cross-Platform Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia
Client:
Absa
Title:
Make Think Did
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151123A